ABOUT
We believe in a connected world with globally sourced solutions applied mindfully to demanding business challenges. Bringing together over 35 years of professional experience across four continents and several Fortune 500 Companies, Cerasia Consulting provides world class client-focused engagement across Technology, Business Development and Strategy.
Charley Zuidinga
Co-Founder & Director
Charley leads Strategy implementations at Cerasia Consulting. She has vast experience in the fields of business development, marketing and communications with extensive networks in technology, luxury and hospitality.
Fulfilling senior management roles with clients – including Vice-President for Velocity Mobile and Chief Commercial Officer with Splyt Technologies – Charley has focused on developing the commercial business side of startups. This includes fundraising, investor and client relationship management, the conceptualization and execution of new business verticals, implementation of marketing and communication strategies, sales and company finances.
Formerly the Global Head of Sales & Marketing at Amber Lounge, she delivered premium hospitality experiences during Formula One race weekends around the world, attended by F1 drivers, celebrities, business moguls and other VIP’s. Prior to joining Amber Lounge, Charley became the Owner and Managing Director of CZ Traduction, an agency providing multi-language translation, copywriting and web master services for clients in the travel and tech industry. Before that, she was an Event Manager in the Paris branch of Banks Sadler. This position entailed end-to-end management of events for MNC clients, including venue sourcing, participant registration and corporate travel arrangements. She started her career as PR & Marketing Manager Benelux at Weekendesk.
Charley holds a Propaedeutic degree in Law from the Rijks Universiteit Leiden and a Bachelor of Business Administration specialized in Financial Management from InterCollege Business School in Utrecht. She is also a graduate from ISTEC in Paris with a Master of Business Administration, specialized in Marketing & Communication.
Vipula Samarakoon
Co-Founder & Director
Vip leads Technology & Leadership implementations at Cerasia Consulting. He holds deep experience in executive leadership, technology implementation, technology risk & regulations, service delivery, outsourcing, process optimisation and entrepreneurialism.
Formerly Managing Director of Technology at JP Morgan and APAC CTO at BNY Mellon, he led signature transformations globally. He was responsible for the strategic, tactical and operational leadership of large regional technology teams focused on the delivery of state-of-the-art infrastructure and services that were designed to be business-enabling, scalable and secure.
Prior to joining The Bank of New York Mellon, Vip was the Performance Delivery manager for Michelin Asia Pacific, focused on IT service delivery, operations and performance enhancement of one of the world’s largest IT outsourcing contracts. Before Michelin, he was the Regional Head of Service Delivery for Becton Dickinson, managing a team dispersed over 12 countries and responsible for regional infrastructure, operations, service delivery and global service management.
He started his technology career with HP Australia in technical support. This was followed by BASF Australia/NZ in progressive roles ranging from data centre administration, business analysis and project management before expatriating to Singapore as a regional project manager involved in the creation of the company’s inaugural Shared Service Centre.
Vip holds a Bachelor of Science degree from Monash University, Melbourne. He is also an Executive Management Program graduate from Melbourne Business School, a trained prosthetist/orthotist and an internationally published photographer.